Professional experiences


Digital analyst (Mobile squad) @ BNP Paribas Fortis

Positive Thinking Company  (Brussels)

2021-11-30 -

  • Analysing data and formulating strategic advice
  • Create tagging plan and report for new or updated features
  • Performing different analyses as part of continual improvement on the basis of quantitative, qualitative and usability analytics, as well as processing and visualising data

AchievementsWork in a different role, changing my mind from dev to marketing...

Skills usedAdobe Analytics, Contentsquare

Activity areaBanking



Webmaster / Conversion rate optimization & Customer Journey expert @ MediaMarkt

Positive Thinking Company  (Zellik)

2020-12-31 - 2021-11-30

  • A/B test and data driven decision to optimise the conversion rate & customer journey
  • Analyse the global user experience across different entry point on the website (homepage, landing page, category page)
  • Work together with business and IT teams (make the bridge between the two, with focus on Business)
  • Help the frontend team. Advise on development, coach and support where needed.
  • Manage the website with a custom CMS and a catalog manager for the listing of product

AchievementsWork in an international team, learn fast new skills and improvise a lot of creative solutions in a locked working environment

Skills usedHTML - SASS - JavaScript - Fact-finder - Google Tag Manager - Google analytics

Activity areaE-commerce



Front-end developer @ Proximus PICKX

Positive Thinking Company  (Brussels)

2020-02-28 - 2020-10-31

  • Pickx is the media platform of Proximus, my role was for Pickx on the web, it is the content of the TV but also dedicated content like articles on various categories (sport, tv, culture), streaming live of festivals, contests. Each page is created dynamically based on different feeds of data so it was never possible to know in advance what will look the page, for example a simple article with a picture and text and a complex page with images, text, video, a table of score ... use the same template. I was in charge to create and update the different template and element of the web application in a way to be reusable in every context.

AchievementsLearn a new workflow with development servers only accessible by SSH and a huge use of git

Skills usedHTML - SASS - Bootstrap - Javascript - PHP - Twig - Git - Scrum - Jira

Activity areaTelecommunication



Front-end developer @ Proximus

Positive Thinking Company  (Brussels)

2018-01-31 - 2020-02-28

  • Proximus is constantly adapting the design of the website, for that there is a custom-made library of HTML/css elements. The role was to update the library with the new design so it’s applied everywhere in one shot and also creating new elements. I also update structural components like for example the header, the goal was to make the JavaScript work with each different version (10 versions). A new requirement was also to make the website for people with disabilities, so we also update the library to make it WAI compliant.
  • Proximus webshop: based on the requirements of a user experience expert and a designer, the order flow needed to be recreated. It is a dynamic form, which is transformed for each client according to their needs and technical criteria. At the front-end development level, it was necessary to create a structure capable of adapting to each variant and visually easy to understand.

AchievementsWorking for 2 teams and managing to keep the deadlines

Skills usedHTML - SASS - Foundation 5 - Javascript - Razor - Magnolia CMS - Git - Scrum - Jira

Activity areaTelecommunication



Front-end developer / project manager @ Engie

Positive Thinking Company  (Brussels)

2016-12-31 - 2018-01-31

  • Participation in the creation of the new website and rebranding of Engie
  • Maintenance and updating of the various Engie websites
  • Maintenance and creation of templates for e-mailing
  • Creation of reusable macros in the Teamsite CMS to help the work of content editors
  • Technical analysis and testing of solutions developed for new web applications
  • Creation of an innovative concept using the Engie box as well as various smart objects (watch, Sonos, Philips Hue) in order to create personalized atmospheres

AchievementsImprovement of my front-end skills, basic learning of IoT manipulation

Skills usedHTML - SASS - Javascript - image edition - PHP - Wordpress - FTL (freemarker) - Teamsite - Smartfocus - API - Android development - GIT - NodeJS - Scrum - Google Analytics - Jira

Activity areaEnergy



Webdesigner - integrator @ Proximus

Harvey Nash  (Brussels)

2013-08-31 - 2016-11-30

  • Creating pages as an integrator
  • Creation and maintenance of JavaScript applications
  • Maintenance ‘day-to-day’ of the website by updating pages and applications in Magnolia and Teamsite
  • When moving from Belgacom to Proximus, teamwork on the creation of a personalized css library (Zurb foundation type)

AchievementsImproved my long-term vision for the application of HTML/CSS components to create reusable objects

Skills usedHTML - SASS - Foundation 5 - Javascript - AngularJS - Razor - video edition - PHP - Wordpress - Teamsite - Magnolia CMS - SVN - NodeJS

Activity areaTelecommunication



Webmaster / sales technician

WebDigitales  (Ciney)

2012-06-30 - 2012-12-31

  • Creation and maintenance of websites for multiple clients via various cms. (Drupal, prestashop)
  • Project management and customer portfolio
  • SEO optimisation and creation of report with the help of Google Analytics
  • SEA with Google Adwords
  • Customization of the Redmine solution, project management software. (Ruby on Rails)

AchievementsLearning different CMS and discovering Ruby, improving my customer portfolio management

Skills usedDrupal – Prestashop – Ruby – Rails - PHP – HTML – css -JavaScript - Google Analytics - Google Adwords

Activity areaInformation technologies and services



SEO specialist

ProduWeb  (Liège)

2011-03-31 - 2012-06-30

  • Realization of SEO optimization in order to propel websites to the top of search engine rankings
  • Implementation of various e-marketing strategies
  • Search for the right keywords to put the site in front of its competitors (based on SEMrush, woorank)

AchievementsLearning natural referencing and analysis tools, obtaining the SEO expert certificate

Skills usedGoogle Analytics, woorank, SEMrush, SEO, customer management

Activity areaInternet




ProduWeb  (Liège)

2010-05-31 - 2011-03-31

  • Site creation with Wordpress
  • Creation of themes for Wordpress
  • Creation of layout of internet pages
  • Flash animation creation
  • Implementation of Google Analytics and Google Adwords

AchievementsImprovement of customer management and work methodology

Skills useddesign - Wordpress - Flash – PHP – HTML - css - JavaScript, customer management - Google Analytics - Google Adwords

Activity areaInternet



Web and Print Designer

STX-Med  (Liège)

2009-12-31 - 2010-05-31

  • Maintenance of existing websites (joomla)
  • Creation of the company's e-commerce site (magento)
  • Creation of user manuals for the products sold
  • Creation of paper communications (advertisements ...)
  • Video editing and retouching
  • Creation of flash module for videos streaming
  • SEO optimisation and report with the help of Google Analytics
  • SEA with Google Adwords

AchievementsManagement of a double job as a print/web graphic designer and developer

Skills usedDesign - Print - Magento - Joomla - Flash - Video editing - Suite Adobe - Google Analytics - Google Adwords

Activity areaMedical equipments



Flash developer

Tagora  (Brussels)

2009-10-31 - 2009-12-31

  • Module/component creation with Flash

AchievementsDiscovery of the freelance profession, respect of deadlines

Skills usedFlash - actionscript - Suite Adobe

Activity areaMarketing and Advertising



Web developer

Bureau347  (Brussels)

2008-12-31 - 2009-05-31

  • Creation of sites made with flash
  • Creation of themes / sites with the Wordpress CMS
  • Maintenance in various html / css / js / php and Flash sites
  • Development of augmented reality with papervision 3D

AchievementsLearning how to make a ‘pixel perfect’ web page compared to the original design

Skills usedWordpress – HTML - css - javascript - Flash - design - paper vision 3D - augmented reality - Suite Adobe

Activity areaInternet



Web and Print Designer

Polygone Group  (Brussels)

2007-08-31 - 2007-09-30

  • Creation of various printed documents, Flash animations and web interface design

AchievementsLearning PHP, putting the Adobe suite into practice

Skills usedPrint - HTML - css - PHP - design - Suite Adobe

Activity areaMarketing and Advertising